{"id":410,"date":"2022-08-02T15:04:19","date_gmt":"2022-08-02T15:04:19","guid":{"rendered":"https:\/\/www.smashpops.com\/blog\/?page_id=410"},"modified":"2022-10-13T13:39:14","modified_gmt":"2022-10-13T13:39:14","slug":"how-to-send-an-analytics-event-when-someone-has-played-facebook-pixel-for-instance","status":"publish","type":"page","link":"https:\/\/www.smashpops.com\/blog\/how-to-send-an-analytics-event-when-someone-has-played-facebook-pixel-for-instance\/","title":{"rendered":"How to send an analytics event when someone has played? (Facebook Pixel for instance)"},"content":{"rendered":"

To send an analytics event when someone has played, for example to Facebook, we’ll define a function in our HTML that will track the Facebook lead and then have the SmashPops popup call it. You can follow those steps :<\/p>\n

    \n
  1. In your Shopify admin, go to Themes<\/strong>, Actions<\/strong> and Edit code.<\/strong>
    \n\"\"<\/li>\n
  2. Edit theme.liquid<\/strong>, add the following code to the <head> and hit Save<\/strong>:
    \n<script><\/em>
    \nwindow.trackFBLead = function() {<\/em>
    \nfbq(‘track’, ‘Lead’);<\/em>
    \n};<\/em>
    \n<\/script>
    \n\"\"<\/em>
    \nFor information, the equivalent code for event tracking using Google Analytics would be:
    \nga(“send”, {<\/em>
    \n\u00a0 “hitType”: “event”,<\/em>
    \n\u00a0 “eventCategory”: “engagement”,<\/em>
    \n\u00a0 “eventAction”: “spun_wheel”<\/em>
    \n});<\/em>
    \nAnd for Google Tag Manager, this would be:
    \ngtag(“event”, “spun_wheel”, {<\/em>
    \n\u00a0 “event_category”: “engagement”<\/em>
    \n});<\/p>\n

    <\/em><\/li>\n

  3. Go back to SmashPops, edit your popup and go to SETTINGS<\/strong> and Javascript.<\/strong>
    \n\"\"<\/li>\n
  4. \u00a0Select Call a Javascript function …<\/strong> and check When the user wins a coupon<\/strong>, enter “trackFBLead” in the field and save your popup. From now on, everytime someone successfully submits his email (= wins a coupon), your Facebook pixel will be called.
    \n\"\"<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    To send an analytics event when someone has played, for example to Facebook, we’ll define a function in our HTML that will track the Facebook lead and then have the SmashPops popup call it. You can follow those steps : In your Shopify admin, go to Themes, Actions and Edit code. Edit theme.liquid, add the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nHow to send an analytics event when someone has played? 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You can follow those steps : In your Shopify admin, go to Themes, Actions and Edit code. 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